Callaway has brought back the Big Bertha Driver in a big way for 2014. The new Callaway Big Bertha Alpha Driver features a unique Gravity Core technology. With gravity Core a player can adjust spin rate without changing launch angle, which allows of a fully optimized ball flight and longer distance. Combined with an adjustable hosel and adjustable weights, Callaway is releasing their most advanced and customizable driver ever. The Callaway Big Bertha Alpha Driver will come stock with a Mitsubishi Zeta Tour graphite shaft. Click here to learn more.
The new Bushnell Neo XS GPS Golf Watch is the latest evolution of the Neo GPS series by Bushnell. The Neo XS GPS Watch is the lightest and thinnest golf gps watch available. It comes ready to use right out of the box and is preloaded with over 30,000 courses worldwide. It has standard features such as course recognition, auto hole advance, shot distance, and odometer. The Neo XS has up to 4 hazard distances per hole and also features layup yardages. Light, thin, comfortable, preloaded, no fees, the Bushnell Neo XS GPS Golf Watch is an easy choice for a user friendly golf gps watch.
The Cleveland Smart Square Putter utilizes 2 squares on top of the putter to aid in alignment. Cleveland tested the Smart Square and found that golfers aligned it 23% more accurately than a 2 ball putter. The 2 squares create 2 parallel lines which extend from the center of the face frame the ball perfectly, and 2 perpendicular lines offer instant feedback when the putter is misaligned at address. The Cleveland Smart Square Putter is available with a center shaft or heel shaft, and is also available in a longer “Almost Belly” 39″.
The 2014 Nike VR_S Covert 2.0 Driver is bigger and faster than last years innovative Covert Drivers. The Covert 2.0 Driver features a redesigned cavity with an improved Fly-Brace technology. The redesigned Fly-Brace stiffens the head and allows for more energy transfer. The NexCOR face has also been re-engineered to be larger and delivery more ball speed and distance. A standard and Tour version will be available. The Covert 2.0 will come with a Kuro Kage Black HBP 50 graphite shaft, and the Covert 2.0 Tour Driver will have a Kuro Kage Silver 60 shaft. Learn more about the Nike VR_S Covert 2.0 Driver, click here.
The latest release from Garmin is the Touchscreen Approach S4 GPS Golf Watch. You’ll find similar features as on the Approach S3, but with some significant updates and upgrades. A new dedicated Green View button offers quick access and manual adjustment of the pin position. A Smart Notification system allows the Approach S4 to communicate with your iPhone and display text messages, emails, and alerts. Battery performance has also been greatly improved. The Approach S4 will be available in 2 colors, Black or White. Click Here to learn more watch a video about the Garmin Approach S4 GPS Golf Watch. Below you’ll find the press release from Garmin on the release of the Approach S4.
Press Release: Garmin Approach S4 GPS Golf Watch
Today, we are excited to announce the Approach S4 GPS golf watch—a feature-packed golf watch to expand the already popular Approach Series. The Approach S4 has a high-res touchscreen display that is sunlight readable and offers a dedicated Green View button. It boasts a rechargeable lithium-ion battery that can last for up to 10 hours in golf mode. The S4 comes preloaded with more than 30,000 international courses  with free lifetime course updates, so there are no additional fees or subscriptions. The Approach S4 also has Smart Notification technology when paired with a compatible Apple smartphone. This allows the watch to wirelessly receive information from the phone’s notification center such as emails, text messages, so golfers can leave their phones in their bags while on the course. Like other Garmin Golf GPS devices, the S4 gives precise distances to the front, middle and back of the green, and incorporates layup, dogleg and shot distances all while keeping score and tracking statistics on the digital scorecard. The Approach S4 has a fashionable and functional design that is great on the golf course, and as a stylish everyday wristwatch.
“The Approach S4 is the natural evolution of wearable golf technology,” said Dan Bartel, Garmin vice president of worldwide sales. “The hi-res touchscreen display makes it easier than ever for golfers to stay on top of their game, and the Smart Notification functionality allows them to stay connected while on the course. Plus, the extended battery life allows for a full weekend of golf on one charge. The Approach S4 will give golfers a competitive edge on the course, but the sleek form factor and smart watch technology makes it appropriate for everyday wear.”
The Approach S4 is a golf watch like no other. The high-res touchscreen display is glove-friendly and easy to read, even in direct sunlight. Weighing only 2.06 ounces, and water resistant to 10 meters, the Approach S4 packs powerful features into a small, easy to wear package. It boasts the longest golf mode battery life in the Approach watch lineup with 10 hours. The Approach S4 incorporates Smart Notification technology, which allows golfers to stay connected while on the course. When paired with a compatible smartphone (iPhone 4s and above running iOS7.0 and above), the S4 acts as a wireless extension of the device through Bluetooth Low Energy so users can receive emails, text messages and more while on the course.
Like other Garmin golf GPS devices, the Approach S4 provides precise distance to the front, middle and back of the green. It also shows layup and dogleg distances, and adds a Measure Shot feature, which calculates yardages for shots played anywhere on the course. With the S4, users will even be able to input and save customizable yardage points, like water hazards or bunkers, to help golfers place shots more precisely. Additionally, the Approach S4 adds a dedicated button for easy access to the Green View screen. This feature shows golfers the true shape and layout of the green, and allows them to touch and drag the pin to the day’s location so they’ll know exactly how much power to put into their swing.
The S4 can be used all over the world, and because more than 30,000 courses are onboard, golfers will never have to worry about subscription fees or roaming charges. Golfers who are traveling, playing unfamiliar courses, or those who simply want to better understand their courses at home will be able to do so in style with the Approach S4. The digital scorecard feature allows individual scorecards to be saved, reviewed, shared and printed, so golfers are able to track their progress over time. Scores can be recorded in either Stroke Play or Stableford. The Approach S4 is also able to track golfer statistics, which allows players to enter information such as strokes, putts and fairways hit, along with their score at the end of each hole. This info is tabulated, and some stats like putts per round, greens in regulation and fairways hit, can be displayed at the end of the round. The S4 has an easy-to-use interface and comes equipped with an odometer and round timer so golfers can track the distance walked and time spent playing. The S4 will come in black and white, with optional colorful accessory bands sold separately.
Over the past several years the XTD line of clubs from Adams has gained attention, as these clubs have seriously performed. The new Adams XTD Ti Fairway Wood is sure to impress. Big improvements throughout, and the use of the best materials will certainly create a fairway wood that outperforms the others. The titanium head on the XTD fairway wood features new cut thru slot technology, which along with progressive face thickness, increases the size of the sweet spot and gives up to 29% more ball speed on off center shots. The first adjustable hosel on an Adams XTD club will allow players to customize ball flight. The Adams XTD Ti Fairway Wood comes stock with a Matrix Ozik Red Tie shaft and an Iomic Black Armor Sticky Evolution 2.3 grip. Adams spared no expense with the new XTD Fairway, and there is no doubt it will deliver amazing performance.
The Adams New Idea Hybrid Irons feature “Cut Thru” technology integrated into the entire set. Research by Adams showed that most players mis-hit their clubs out toward the toe up to 80% of the time, so they lengthened the “Cut Thru” to include the toe portion of the club. This created and amazingly forgiving iron, paired with Adams New Idea Hybrids featuring the same technology. This evolution of the “Cut Thru” increases the size of the sweet spot and provides up to 44% more ball speed on off center shots, and 23% more ball speed on center shots when compared to the a12os hybrid irons. The Adams New Idea Hybrid Iron Set includes 3H-5H, 6i-PW. Click Here to watch a video about the new “Cut Thru” on the toe.
TaylorMade made a huge breakthrough in iron technology and design with the introduction of the Speed Pocket on the RocketBladez Irons. The next evolution in the Speed Pocket technology is the TaylorMade SpeedBlade Irons. The design of the Speed Pocket has been modified to create even more ball speed with off center hits. Refinements also includes an even lower Center of Gravity to help promote a higher launch. A Redesigned cavity offers remarkable feel and sound. Each iron is individually engineered to optimize distance and close the gap between your longest iron and shortest metalwood in your set. Watch a video and learn more about the new TaylorMade SpeedBlade Irons, Click Here.